Hey, I’m Kanupriya - Growth Operator.
Building growth systems across partnerships, revenue, and retention.
Auditor turned growth marketer blending structured thinking with creative experimentation. A growth generalist and connector across teams, collaborating closely with product, sales, and leadership.
- Experienced in 0→1 startup environments (BugBase & CustomerGlu), building functions from scratch
- Designed and scaled awareness and top-of-funnel growth engines with a systems mindset
- Operates comfortably in fast-paced, high-ambiguity environments with a strong bias for action
Beyond the Resume
The things that don't fit in a LinkedIn bio.
Where I’ve Worked
Building growth engines at startups from the ground up.
Hindustan Times Media (OTTplay)
Partnerships, user acquisition, and retention in a fast-moving OTT ecosystem.
- Built BI dashboards for partner and leadership reporting to improve decision-making speed.
- Analysed user reviews and conducted interviews to identify churn drivers and improve retention.
- Onboarded brand partners and drove revenue through reward-led user activations.
BugBase
Founding Marketer to build the marketing engine of a 0→1 SaaS startup.
- Led end-to-end go-to-market initiatives, including the Product Hunt launch and international expansion into the US and UAE.
- Designed and executed multi-touch account-based marketing to drive enterprise growth.
- Built the flagship podcast into a strategic acquisition and credibility channel.
- Built and led the marketing team across content, brand, and sales enablement.
CustomerGlu
Built a demand-gen engine focused on quality over volume.
- Led account-based marketing to improve sales conversions in close alignment with the sales team.
- Built an SEO-driven lead generation engine to strengthen inbound demo flow.
- Created demo-led content and buyer education assets to shorten sales cycles.
- Managed the growth team across landing pages, campaigns, and budget allocation.
KPMG India
Intense pace, tight deadlines, and attention to every detail.
- Led statutory audits for a Fortune 500 client and multiple large engagements.
- Designed onboarding modules to improve team efficiency and resource utilisation.
- Supported partner-level decisions through structured research and analysis.
Skills & Expertise
40+ skills across growth, marketing, analytics, tools, and leadership.
My Approach to Growth
A structured yet creative approach to building growth engines that deliver measurable results.
Research & Discovery
Understanding goals, audience, and competition to set direction.
Strategy & Planning
Designing GTM strategies, ABM campaigns, and content plans.
Execution & Experimentation
Launching campaigns, testing hypotheses, iterating fast.
Measurement & Optimization
Analyzing results, optimizing funnels, scaling what works.
What People Say
LinkedIn recommendations from colleagues and collaborators.
I strongly endorse Kanupriya, having worked with her at KPMG for 2.5 years. Her professionalism, creativity, and analytical skills make her an asset in any team environment.
She’s a strategic problem-solver, adept at navigating complex issues and implementing efficient solutions. In high-stress situations, she maintains positivity, boosting team morale.
Kanupriya’s style of working is very meticulous with utmost attention to detail. I’ve watched her lead a team with finesse and grow in her role tremendously.
She managed tasks as well as team seamlessly by taking full ownership. Kanupriya would be a tremendous asset and has my highest recommendation.
Kanupriya is an outstanding marketer, and a great professional to work with. She’s proactive, data-driven, and her attention to detail absolutely stands out.
Having worked with her for almost a year in SaaS product marketing, I can easily say she has a knack for driving growth!
Kanupriya has a great eye for detail. Her attention to minute process flow operations helped us optimize productivity multi-folds.
Have seen her improving lead conversions using her domain expertise in SEO, ABM, & Website optimizations to close deals much faster.
Working with Kanupriya was an absolute bliss. She showed tremendous team spirit and helped me in many ways to achieve the team goal.
She is a great team player and her addition to any workspace would be a major plus.